Launch Event at Nice Tech Group Headquarters, Zug, Switzerland
From left: Mr. Khairul Azlan Idris, Ms. Gaia Bradolin (MIDA Italy / Switzerland), Dato’ Guna Mahalingam (SSP), Mr. Felip Ramos, Mr. Fabian Finke (Nice Tech AG), Fabian Mahalingam (SSP), Mr. Nor Azman Taib (Embassy of Malaysia, Bern, Switzerland), and Mr. Philipp Senn (Scherco Trading AG).
Zug , Switzerland – 8 April 2026 – Nice Tech Holding AG, a Switzerland-based technology company, in partnership with Strategic Swiss Partners AG (SSP), is pleased to announce the successful official launch of “Project Malaysia,” a strategic initiative designed to establish a strong operational presence in Malaysia and accelerate expansion into the broader Southeast Asian market.
Held at the Nice Tech Group headquarters in Zug, Switzerland, the launch brought together senior leadership from Nice Tech and Strategic Swiss Partners AG, alongside distinguished representatives from key Malaysian institutions, including the Embassy of Malaysia in Switzerland and the Malaysian Investment Development Authority (MIDA).
The participation of MIDA underscores the strategic significance of “Project Malaysia” and reflects Malaysia’s continued commitment to attracting high-value foreign direct investment, facilitating technology transfer, and advancing sustainable industrial development. As Malaysia’s principal investment promotion agency, MIDA plays a pivotal role in enabling international partnerships that strengthen the country’s position as a competitive and innovation-driven regional hub for growth across ASEAN.
Visit at MIDA Headquarters, Malaysia – From left: Mohd Ikram bin Noordin (MIDA), Mr. Rayyan Sudhakar (SSP Asia), Datuk Sikh Shamsul Ibrahim (CEO, MIDA), Dato’ Guna Mahalingam (SSP), Mrs. Wan Hariati binti Wan Salleh (MIDA Food Security), and Mrs. Surayu binti Susah (MIDA Food Security).
“Project Malaysia” reflects a shared commitment to deepening bilateral cooperation between Switzerland and Malaysia, with a focus on technology deployment, investment facilitation, and long-term partnership development. The initiative is intended to position Malaysia as a strategic gateway for the introduction and scaling of Nice Tech AG’s advanced solutions across the ASEAN region.
At the core of this initiative is Nice Tech’s advanced freezing technology, which represents a significant innovation in food preservation by helping maintain product quality, extend shelf life, and support more efficient and sustainable supply chains. These capabilities are particularly relevant for high-growth markets such as Malaysia and the wider ASEAN region, where demand for resilient, scalable, and future-ready food supply solutions continues to increase.
The program featured a formal introduction by Strategic Swiss Partners AG, followed by a comprehensive presentation by Nice Tech AG, an overview by MIDA representatives, and strategic discussions on the roadmap for future engagement, including a proposed delegation visit to Malaysia to advance implementation and explore long-term collaboration opportunities.
Dato’ Guna R. Mahalingam, Executive Chairman of Strategic Swiss Partners AG, stated:
“Project Malaysia reflects our commitment to strengthening bilateral ties and creating a gateway for Swiss innovation to access Southeast Asia through Malaysia.”
Fabian Finke, Chief Executive Officer of Nice Tech Holding AG, added:
“Malaysia represents a compelling opportunity as a regional platform. We are excited to collaborate with SSP to drive innovation, foster investment, and support sustainable growth across the region.”
The successful launch of “Project Malaysia” marks an important milestone in advancing economic cooperation and technological exchange between Switzerland and Malaysia. It further reinforces both countries’ positions as forward-looking partners committed to innovation, investment, and sustainable development, while laying the foundation for future collaboration across Southeast Asia.
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